Top 5 Tips For Facebook Ads in Automotive

Anyone can create a Facebook post and press the “boost post” button. Anyone can come up with a list of vehicles and blast them all over their Facebook page. Anyone can make videos and put them on Facebook. However, how many dealers know what their EXACT R.O.I. is every month from their Facebook efforts alone?

You see, this is the secret. And we’re going to share the Top 5 Tips for Facebook Ads in Automotive right here, right now.

  1. Adapt
  2. Simplify
  3. Be Different
  4. Be Real
  5. Diversify

These things may seem obvious but you’re going to be surprised when you see just how important they REALLY are and why you HAVE to do them correctly in order to find success with Facebook Ads for your dealership.

1.) ADAPT: You must realize that the automotive industry is changing and so is the way that people buy cars. The majority of people are impulse buyers just like it’s always been. Run your Facebook Ads and Post your Facebook Posts in a way that will get customers to realize how EASY it could be to do business with you.

2.) SIMPLIFY: Don’t make it complicated. Don’t think that you need to create posts everyday with special interest rates or even advertise price! That’s right, you don’t need to advertise price as much as you think. In-fact, this could even hurt you in some instances when it comes to Facebook Advertising for Automotive.

3.) BE DIFFERENT: Every dealer is trying too hard to get the SALE SALE SALE in front of as many eyeballs as they can. This isn’t necessarily a bad thing, but if you find a way to grab your customers attention without being the stereotypical car dealership then you will WIN. You will WIN so much that you get sick of it.. well, not really. Because we all love to WIN! Am I right?

4.) BE REAL: When you’re running Facebook Ads for your dealership, be a real human being. Yeah, you may be the coolest car dealer in town but you’re also as human as they come. Just like Bobby Jo who is watching your Facebook Ad while he’s eating a box of Cheez-Its while listening to his favorite Netflix show in the background.  So, just be yourself, have your sales people be themselves, and treat every customer that comes through your door like they are a part of the family.


5.) DIVERSIFY: Learning to diversify your Facebook Ads will be a game changer for your business. Learn how to run ads that create engagement, traffic, leads, messages, and more. The best way to do this is to talk with us at AdGiraffe because we literally EAT, BREATHE, and SLEEP Facebook Ads for Automotive. Aside from Facebook Ads, you should also post multiple kinds of content to your Facebook page. These posts can be anything. Maybe a group of deer made their way onto the car lot and you snagged a great picture! Or maybe Car Salesman Timmy found a lump of coal in his stocking on Christmas Day because he wasn’t selling enough cars. These types of things can be turned into exciting and engaging Facebook posts that will have people laughing, learning, or maybe even buying!


These 5 Tips on Facebook Ads for Automotive are Everything You Need to Know to Get Started.

So, are you ready? Do you feel more confidence yet? Well… you should! You have just taken in enough information to get going and start succeeding with Facebook Ads for your dealership!

Us here at AdGiraffe are excited and honored to be a helping hand to the automotive industry. It’s one of, if not the best industries to be in during 2020. Reach out to us today if you’d like to truly start kicking butt on Facebook with your dealership.


  • Justin says:

    Long time supporter, and thought I’d drop a comment.

    Your wordpress site is very sleek – hope you don’t mind me asking what theme you’re using?

    (and don’t mind if I steal it? :P)

    I just launched my site –also built in wordpress like yours–
    but the theme slows (!) the site down quite a bit.

    In case you have a minute, you can find it
    by searching for “royal cbd” on Google (would appreciate any feedback)
    – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself during the coronavirus scare!

    • AdGiraffe says:

      Awesome, Justin! Thank you for the compliment.

      Also, Our web team created the site and I don’t know the theme off the top of my head. They can get in contact with you and offer some feedback and tips.

      Your royalcbd site looks pretty great! Keep up the good work. If you’d like to see an increase in online sales for your cbd company just let us know and we’d be glad to let you in on few great tips!

      Thank you. We hope you are all safe during this time as well!

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